Teaming Up

The synergy of cryptocurrency, its associated technology, and the world of professional sports is quite strong. Both industries rely on marketing, outperforming competitors using similar resources and their communities to maintain relevance. Due to this natural compatibility, the two industries have linked in a variety of methods ranging from sponsorships to NFT trading cards.

Below is a selection of 3 articles on notable crypto/sports partnerships and integrations.

Crypto.com Acquires Naming Rights to Staples Center

For many corporations, owning the naming rights to sporting/entertainment arenas is a massive bragging right. It came as a rather large surprise then when Crypto.com announced that they would be sponsoring the notorious Staples Center and renaming it Crypto.com Arena. 

Read about the naming rights here.

Socios Partners With UEFA Football

Fan tokens for sports clubs and players took off in 2021, largely due to the success of Socios in its partnerships. A notable partnership the company made this year was with UEFA to make fan tokens for participants in the Champions League and Europa League.

Read about the partnership here.

NFT111 Sponsors Real Life Football Team

NFT111 is a blockchain-based football management simulation game that is based on BNB Chain. Their collaboration with PNHS-FC, a youth football club based in the Philippines, was made to drive the sport forward in the country.

Read more about the sponsorship here. 

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