BSC News Weekly NFT Roundup: Top Brands That Have Embraced NFTs
Major established brands are actively investing and experimenting with NFTs, from Nike to Prada, and McDonald's to Coca-Cola. Let's check it out:
Brand Investments on NFTs Soaring
Non-Fungible Tokens (NFTs) have become important components of digital collectibles, and brand NFTs are gaining traction, as companies recognize new opportunities that require developing new marketing strategies.
Let's look at some of the top brands that have invested in NFTs recently:
E-commerce Platforms: eBay and Shopify
The eBay website now allows customers to buy and sell NFT collections. Additionally, the company recently acquired KnownOrigin, a popular NFT marketplace. eBay also launched its first collection of NFTs on May 23 in partnership with the NFT platform OneOf.
Further, NFT merchants can now sell directly to collectors through their storefronts in Shopify, similar to how other businesses use the platform. In addition, the Ottawa-based company hopes to make NFTs more accessible by allowing credit and debit card payments.
Sneakers: Adidas and Nike
With a collaboration with Bored Ape Yacht Club, Adidas released its first digital and physical NFT drop. In addition, Adidas NFTs offered access to virtual wearables in the metaverse platform, The Sandbox. Adidas also announced a collaboration with Prada for an NFT project in January 2022.
Another popular sneaker brand, Nike, recently launched Cryptokicks with RFTFKT studios, its first virtual sneaker collection featuring 20,000 unique NFTs. Taking advantage of personalization and curiosity, the Nike Cryptokicks NFT collection generated considerable buzz.
Luxury Fashion: Louis Vuitton, Prada, Ray-Ban
For the 200th birth anniversary of Louis Vuitton in August 2021, the brand created Louis The Game, highlighting its history through NFTs and in-game innovations. As part of the video game, there was even a character named Vivienne, who is designed to resemble Louis Vuitton.
In addition, Prada launched around 100 Ethereum-based NFTs in June 2022, as part of its ongoing Timecapsule collection. Those who purchased items from Prada's latest collection through Timecapsule would receive a free NFT airdrop.
The NFTs are GIFs of a black or white capsule with a serial number. However, there are also physical apparel items included in the NFTs by Prada.
In addition, Gucci and Balenciaga had also joined the NFT trend earlier.
Further, Ray-Ban entered the NFT space in october 2021, featuring the brand's iconic Aviator sunglasses. The NFT was designed by Oliver Latta, a German artist known for his provocative 3D motion designs. Ray-Ban auctioned the NFT collection on OpenSea, with proceeds benefiting the Italian Art Trust.
Fast Food: McDonald's and Burger King
In November 2021, McDonald's celebrated the 40th anniversary of the McRib with a limited edition of McRib NFTs. There were around 10 MCNFTs with a virtual collectible art collection to be won by retweeting the brand's invitation.
Additionally, Burger King announced in September 2021 that it would launch a campaign called "Keep It Real Meals" in collaboration with the NFT marketplace Sweet.
Nearly 6 million meal boxes were tethered to QR codes as part of this NFT initiative. The QR codes unlocked a digital collectible from Burger King; by scanning them, you could unlock bonus NFTs.
Soft Drinks: Coca-Cola and Pepsi
Coca-Cola introduced its first NFT collection in 2021 and has introduced new NFT collectibles in 2022. For Pride Month in July 2022, the company released 136 NFTs; for International Friendship Day in August 2022, it released a new set of NFTs.
Additionally, the soft drink company sold its first NFT collection on the OpenSea NFT marketplace as a single "loot box." The proceeds from the auction of Coca-Cola NFTs were donated to Special Olympics International.
Further, with the “Pepsi Mic Drop” genesis NFT collection, Pepsi made its first foray into the world of NFTs. In honor of Pepsi's birth year, Pepsi announced it would create 1,893 unique generative-style NFTs.
Pepsi Mic Drop NFTs were based on variations of a microphone visual and inspired by iconic Pepsi flavors, including classic blue Pepsi and silver diet Pepsi.
Apart from the above, other notable brands that announced their move into the NFT space are TicketMaster, Lamborghini, Formula 1, Samsung and Mattel.
As you can see, NFTs have gained traction among major established companies in many sectors, and the debate continues over how brands can and should use NFTs.
Next week we will be back with more exciting developments in the NFT space. Until then, stay tuned. Buh-bye!
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $1500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $2500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
Author
Related News
Raffle Coin (RAFF) Presale, Tipped for 100X, Draws OKB (OKB) and Cronos (CRO) Investors to Its Raffle Platform
Offering transparent governance and promising a 100X return opportunity, analysts anticipate Raffle Coin's potential to become a "blue-chip" cryptocurrency.
The spotlight this time goes to Raffle Coin (RAFF) in the dynamic cryptocurrency market for being an upcoming decentralized raffle platform that looks set on a path of exponential growth. Raffle Coin (RAFF) is one of those projects where its presale has been noticed by not only individual investors but also established projects like OKB (OKB) and Cronos (CRO) amid whispers of a possible 100X opportunity.
Let's dive further to understand what makes Raffle Coin (RAFF) an interesting contender in decentralized finance (DeFi).
OKB (OKB): Navigating Low Volatility in the Crypto Market
OKB (OKB) is comparatively one of the calmer ones, showing its latest 3.47% rise to $59.64 compared with its peers. OKB (OKB) receives a Volatility Rank of 24 from InvestorsObserver, which, paired with its counterparts, leaves it in room for the bottom 24% of cryptos. This translates to less consistent, narrower price swings and Trading near resistance levels; OKB (OKB) faces potential selling pressures ahead despite its stable performance.
Cronos (CRO): Paving the Way for DeFi Adoption
Cronos (CRO) is one of the blockchain platforms emerging as a trend with the easing of the DeFi applications. Currently trading at $0.1454, with a year that has seen spectacular rises and positive momentum from the previous 7 Days, Cronos (CRO) is high on interest as a token, seeing significant adoption and volume on sites like KuCoin.
Raffle Coin (RAFF): A Decentralized Raffle Revolution
Raffle Coin (RAFF) has been the talk of excitement in the crypto space, with the presale being said to present one of the best opportunities for a 100X return. Designed to suit individual and institutional investors alike—including, but not limited to, OKB (OKB) and Cronos (CRO)—Raffle Coin (RAFF) offers leading and decentralized governance in its entirety with a completely clear reward structure.
At just $0.020 per token, there is no doubt that, in the presale stage, Raffle Coin (RAFF) will be luring investors for huge returns as it snowballs. Analysts and enthusiasts alike are waiting for Raffle Coin (RAFF) to become a "blue-chip" cryptocurrency, considering the strategic partnerships and features developed to be user-centric.
Conclusion
The high return presale of Raffle Coin (RAFF) is calling the attention of investors in the crypto space. With an innovative model, strategic partnerships and a fast-growing community, Raffle Coin (RAFF) is poised to carve its name in DeFi history. In this respect, from the unfolding of the project, it is clear that Raffle Coin (RAFF) is more than a cryptocurrency but a change engine for the decentralized platforms and the raffle world.
Find out more about the Raffle Coin (RAFF) presale by visiting the website here.
Disclaimer: This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $300. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $1500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $2500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
Follow us on Twitter and Instagram!
If you need tools and strategies regarding safety and crypto education, be sure to check out the Tutorials, cryptonomics explainers, and Trading Tool Kits from BSC News.
Looking for a job in crypto? Check out the CryptoJobsNow listings!
Try Now!
Sign up Now
Coming Soon
WIN BIG
Coming Soon
Start Earning Today!
Earn Now
Coming Soon
Sign Up Now
Play & Mine!
Coming Soon
Editors Choice
Other Currencies
- nameLTBuyLitecoin
Sponsored
Buy Crypto with Fees as low as 0%
Buy Crypto with a bank transfer, credit or debit card, P2P exchange, and more. Not investment advice. All trading risk. Terms apply.
£0£0+0% - nameLTBuyEOS
Sponsored
Buy Crypto with Fees as low as 0%
Buy Crypto with a bank transfer, credit or debit card, P2P exchange, and more. Not investment advice. All trading risk. Terms apply.
£0£0+0% - nameLTBuyMonero
Sponsored
Buy Crypto with Fees as low as 0%
Buy Crypto with a bank transfer, credit or debit card, P2P exchange, and more. Not investment advice. All trading risk. Terms apply.
£0£0+0% - nameLTBuyBitcoin Cash
Sponsored
Buy Crypto with Fees as low as 0%
Buy Crypto with a bank transfer, credit or debit card, P2P exchange, and more. Not investment advice. All trading risk. Terms apply.
£0£0+0%