Kraken Is Recognized By FIFA...

Kraken Lands FIFA World Cup 2026 Partnership

@Krakenfx has secured a primary partnership as the Official Crypto Exchange Supporter of the @FIFAWorldCup 2026 across North America and Europe. FIFA announced that Kraken, one of the world's longest-standing and most trusted cryptocurrency platforms, has become the Official Crypto Exchange Supporter of the FIFA World Cup 2026.

The FIFA World Cup 2026 will be the first-ever 48-team edition of the tournament, hosted across Canada, Mexico, and the United States, featuring 104 matches across 16 host cities, and is projected to reach a cumulative global audience of more than six billion people over its seven-week run from June 11 to July 19. The scale of the event gives Kraken a direct line to one of the largest and most globally diverse audiences in sporting history.

As one of the world's largest and longest-running cryptocurrency platforms, Kraken has spent more than a decade building trusted access to digital asset markets for customers across more than 190 countries. The partnership brings that infrastructure to the largest sporting event in history.

Fan Education and On-Site Activations at the Core

The partnership will focus on raising awareness and driving adoption of crypto assets among football fans across North America and Europe, bringing fan-first activations and product experiences to the tournament's largest and most passionate audiences. This includes on-site activations and integrated mobile experiences designed to streamline retail on-ramps and improve crypto literacy among a new generation of users.

The partnership will begin on June 10 with the 2026 FIFA World Cup Countdown Concert, a multi-country, multi-city event scheduled for the day before the tournament's opening match.

The partnership also builds on Kraken's established strategy of aligning with world-class sports organizations and cultural figures. Through ongoing global partnerships with Tottenham Hotspur FC, Atletico de Madrid, RB Leipzig, the Atlassian Williams Racing Formula 1 team, and cultural figures including Fabrizio Romano and Lukas Podolski, Kraken has developed a fan-centric playbook that introduces new audiences to digital assets.

FIFA Chief Business Officer Romy Gai said the governing body is "delighted to partner with Kraken, an organization that shares our commitment to innovation and technology."

Sources:
Kraken Blog: Kraken Named Official Crypto Exchange Supporter of the FIFA World Cup 2026
Business Wire: Kraken Named Official Crypto Exchange Supporter of the FIFA World Cup 2026